History has shown us, during the early days of schema implementation, that it actually helps with rankings. Today, however, since almost everyone is using plugins, or basic minimum level templates, the ranking power has gone away. After all, if the algorithm is supposed to use values to rank a web page and every webpage has similar values, then what is it supposed to do? In this course, you’ll learn the main types of schema that are most common on the web today.
You’ll learn how to write the schema yourself, getting away from plugins, and how to implement it on any web platform you wish. You’ll also get some great understanding of schema hierarchy and how to use @graph to build great schemas. Finally, I’ll give you the template examples to help you get started without having to create your own from scratch.